Born and raised on Istanbul, Turkey, Tugba Atasoy completed her education at Yeditepe University first with a degree in Fashion and Textile Design followed by a Master of Science on Graph- ic Design. She began her career as a style consultant working in the television and fashion industry. In 2011, she decided to build her own brand Inspred by the multidimensional modern woman, Tugba Atasoy, the founder of EON, creates high quality ready-to-wear collections for women to be able to express themselves in any environment. The clothing are meant to be timeless and therefore use only high quality fabrics, excellent workmanship and impeccable fits while maintaining the feel of luxury and sophistication.